Leveraging The Momentum To Do Good Through Social Networks

Leveraging The Momentum To Do Good Through Social Networks

PSFK talks with UNICEF USA's Renee Alexander Hamilton in anticipation of her upcoming presentation at our SXSW Salon in Austin, Texas.

Timothy Ryan, PSFK Labs
  • 10 march 2011

For our upcoming PSFK SALON at SXSW this year, we’ve invited Renee Alexander to discuss the future of mobile marketing. Renee is Social Media Manager at UNICEF USA. Here are a few questions we asked her in preparation for the event.

What is the most exciting challenge that UNICEF USA is addressing right now?

Challenges are exciting aren’t they? From my perspective it is rejuvenating the brand. Making this historic, venerable organization relevant to the next generation of donor and supporter. This is not to say making it “cool” or “hip” or in-authentic, but the challenge is in introducing or re-introducing the magnitude of what we do and how people can plug in.

Are there any other projects that are currently inspiring your work?

We’re inspired by projects both in and outside of the non-profit world that inspire action and are actually led by the supporters. The social web has spawned a new breed of grassroots activism that has allowed deeper connections to  causes and brands while making taking action and making change easier.

What emerging trend, idea, or technology are your excited to see develop in the future?

Of course mobile is exciting. It’s the always on and always on you connector. Being able to share content, get feedback and inspire people wherever they are is exciting. What’s incredible about mobile is that it has implications across business segments here from fundraising and development which heretofore we have seen with SMS text to give campaigns to in the field projects such as mobile tags on field tents with vital information. We know that even in some of the most destitute developing countries, many families and even children have mobile phones. Imagine the education and community development potential there!

What has been the impact of social media on UNICEF USA’s work?

Beyond communicating information on UNICEF USA’s work in the field, social has really been a prime touch point for younger donors and supporters. To date the use of social has been more management and engagement, in the coming year it’s about pushing the envelope, being strategic and adding  real fundraising goals into the mix.


PSFK SXSW Salon: The Future of Mobile Marketing


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Yesterday

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Yesterday

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Yesterday

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Related Expert

Paula Scher

Graphic Design, Branding, Print Design, Design

Travel Yesterday

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Yesterday

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Yesterday

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Advertising Yesterday

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Yesterday

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Yesterday

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Yesterday

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Yesterday

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Yesterday

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Yesterday

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

No search results found.