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Nike Speakers: Challenging Throwaway Culture Through Repurposing

Nike Speakers: Challenging Throwaway Culture Through Repurposing
culture

A competition which encourages new uses for discarded items makes a virtue of recycling.

Stephen Fortune
  • 7 march 2011

The Havana Club have issued a call for entries into the Inspired Ingenuity competition. The challenge of the competition is to:

‘take the everyday and turn it into something special’.

It’s intended to celebrate the culture of repurposing evident in Cuba, and accordingly, the winner of the challenge will earn themselves a trip to Cuba. Given reports of obsolescence oriented consumerism stalling somewhat these kinds of competition are a welcome addition to the design landscape.

As part of the promotion for this competition, design studio Intercity commissioned three artists to respond to the theme of the work.

Dutch collective ‘I Have Pop‘ salvaged fences from a local roadworks site and converted them into a park picnic table. Cemal Okten took a classic approach to a modern peripheral, creating a literal set of cans to listen to your personal music with. Meanwhile, professional sneaker modder Nash responsed by creating a be-spoke set of Nike Force speakers

Intercity

[via Creative Review]

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