Commissioned by FutureBrand, the Nike Stadium Milan is part art installation and part concept store. It was designed by architect Martina Tabò of Maat Architettura, with innovative design assistance from Camilla Falsini, Gio Pistone and Skye Parrot. It is a truly dynamic environment with 3-D pop-ups embedded into the walls and flexible colorful fabric lined throughout the store that gives visitors a unique and dramatic view of the products, while prompting consumers to think about the values of the brand: fluidity, dynamism, originality.