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Pringles: The Best Designed Chip You Never Thought About

Pringles: The Best Designed Chip You Never Thought About

The omnipresent curved Pringles crisp is a design innovation we encounter ever day, but rarely stop to appreciate.

Dory Carr-Harris, PSFK

Pringles is one of those products whose unique and well thought out design we, as consumers, take completely for granted.

First sold in the U.S. in 1968, and patented by an Ohio native, the chip’s aerodynamic design is actually a mathematical shape called a hyperbolic paraboloid. The engineering process is enhanced by supercomputers to make each chip uniform as well as augmenting them to prevent them from flying off the production line in the factory.

The snack’s highly recognizable tube was designed by Fredric J. Baur, who loved his creation so much that he asked his family to place part of his cremated remains in a tube and bury that in his grave. Talk about dedicating your life to your work.

[via Good Design is Good]

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