menu

Seamless Multi-Channel Experiences and The Dynamic Social Web

Seamless Multi-Channel Experiences and The Dynamic Social Web
Advertising

Nellymoser's John Puterbaugh talks to PSFK in anticipation of his upcoming presentation at our Future of Mobile Marketing Salon in Austin.

Timothy Ryan, PSFK Labs
  • 7 march 2011

For our upcoming PSFK SALON at SXSW this year, we’ve invited John Puterbaugh to discuss the future of mobile tagging. John is the CEO of Nellymoser. Here are a few questions we asked him in preparation for the event.

What is the most exciting or interesting challenge that Nellymoser is addressing right now?

Mobile seems to be the true connector in tying together print media and online (social). We are focused on mobile engagement and how to create a seamless multi-channel experiences (print -> mobile -> social …). As an example of print->mobile->social, we just launched Mobile Tagging in the Sports Illustrated Swimsuit Issue which contains that ability to view video playlists, vote and share the videos via Facebook, Twitter and email. We are also making mobile videos interactive, shoppable and social for the retail space.

What other projects are currently inspiring your work?

We are inspired by the high quality, rich design tradition coming from print media and the ability to leverage it using the mobile phone and Tagging to harness the rich, interactive and dynamic social web.

What emerging trend, idea, or technology are you excited to see develop in the future?

The ability for mobile tagging to truly be a localized, rich interactive form of engagement and direct response. We believe Mobile Tagging (in particular) and Action Codes (in general) will become a rapid way to rapidly use your phone to engage: scan to check-in, scan to buy, scan to vote, scan to share, etc.

Where will mobile tagging be in five years?

We see Mobile Tagging as part of a larger continuum of action codes that started with SMS short codes and will include not only 2D barcodes like Microsoft Tag but also watermarking, image recognition and NFC – all vehicles / symbologies to utilize the phone as a direct vehicle mobile engagement.

Nellymoser

The Future of Mobile Marketing

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Kate Drane

Crowdfunding Start-Ups

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.