menu

Seedwalker: The Rise Of Vimeo And High-Def DIY Video

Seedwalker: The Rise Of Vimeo And High-Def DIY Video
Advertising

The merit-based system on which Vimeo vids are judged, bucks the trend of "Likes" favored by current online video sites.

Parneet Gosal
  • 23 march 2011

 

2011 is often touted as the year of the overheated startup scene, with echoes of the tech bubble in the late 90s. Yes, disruptive technologies are springing up every day. However, this year has also seen a confluence of existing technologies or solutions finally reaching a critical mass of users. Take Vimeo. Launched in 2004, it is certainly not a newly hatched idea — Facebook was also launched in 2004, Twitter in 2006, the iPhone in 2007 and Groupon towards the very end of 2008. Yet it seems that it really only gained critical recognition in 2010, moving from 14.5 million unique visitors in December 2009 to 45 million monthly uniques currently.  It is also ranked at 148 in the Alexa traffic rankings, up from 600 this time last year.

There are several reasons why. Since Vimeo allows very limited advertising, it can only hope to compete with YouTube based on feature set, which is rich including a broad array of high definition HD content, steadily increasing upload capability, and a well regarded embedded player within the blogger and videographer communities. It also helps that DIY is a strong category all by itself, Etsy being a prime example of this craze. Marry DIY to high definition video and you’re looking at a venture capitalist’s dream investment.

That said, users enjoy frequenting Vimeo for entirely different reasons. In an ecosystem where we are constantly bombarded by marketing messages and everyone wants to get our attention online, Vimeo has a refreshing approach. When journalists and content curators on most sites seems to rely almost exclusively on content popularity, Vimeo uses merit as the barometer for which videos get placed at the top of the page. As a result, you’ll notice that top videos often have fewer ‘likes’ than others; the site celebrates individuality in a way very few sites do anymore. Users will also notice fewer ads on a page and absolutely no in-player ads — the site relies almost exclusively on word of mouth to draw their audience.

While there are many, many great videos on Vimeo, here are our Top 5 selection for your viewing pleasure. Do you have others you’d care to share?

  1. Breathtaking aurora borealis show, one of the biggest in recent memory by Terje Sorgjerd
  2. Cities in Minutes, showcasing Shanghai, London and other cities in minutes using time lapse photography by Joe Nafis and other contributors
  3. 100 Women Naked Charity Calendar to help treat child autism by Philip Bloom
  4. Give Forward by Remedy Editorial
  5. Ask fifty people one question – “What is your secret?” by Frank Warren

This post has been syndicated from the Seedwalker Blog.

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play december 2, 2016

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.