menu

Social Media Fuels Fear Of Missing Out

Social Media Fuels Fear Of Missing Out
Advertising

Some studies suggest the neurochemistry that keeps us checking Facebook every five minutes is similar to the neurochemistry fueling addiction.

Stephanie Pottinger
  • 15 march 2011

In addition to its affect on advertising and consumption, social media has made an indelible mark on human behavior. Caterina Fake, co-founder of Hunch and Flickr, highlights a behavioral phenomenon called FOMO (Fear of Missing Out) and how social media both causes and soothes the addiction-like desire to constantly participate:

Social media has made us even more aware of the things we are missing out on. You’re home alone, but watching your friends status updates tell of a great party happening somewhere. You are aware of more parties than ever before. And, like gym memberships, adding Bergman movies to your Netflix queue and piling up unread copies of the New Yorker, watching these feeds gives you a sense that you’re participating, not missing out, even when you are.

Caterina Fake: “FOMO and Social Media”

[via Swiss Miss]


+#advertising
+#technology
+addiction
+Advertising
+behavior
+Facebook
+fitness / sport
+home
+Media & Publishing
+Neuroscience
+Social Media
+swissmiss
+technology
+USA
Trending

Human Rights Activist: What Is The Future Of Corporate Responsibility

Fashion
Related Expert

Gadi Amit

Electronics & Gadgets, Entertainment, Media & Publishing, Technology, Design

Augmented & Virtual Reality Today
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.