menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Social Media Fuels Fear Of Missing Out

Social Media Fuels Fear Of Missing Out

Some studies suggest the neurochemistry that keeps us checking Facebook every five minutes is similar to the neurochemistry fueling addiction.

Stephanie Pottinger

In addition to its affect on advertising and consumption, social media has made an indelible mark on human behavior. Caterina Fake, co-founder of Hunch and Flickr, highlights a behavioral phenomenon called FOMO (Fear of Missing Out) and how social media both causes and soothes the addiction-like desire to constantly participate:

Social media has made us even more aware of the things we are missing out on. You’re home alone, but watching your friends status updates tell of a great party happening somewhere. You are aware of more parties than ever before. And, like gym memberships, adding Bergman movies to your Netflix queue and piling up unread copies of the New Yorker, watching these feeds gives you a sense that you’re participating, not missing out, even when you are.

Caterina Fake: “FOMO and Social Media”

[via Swiss Miss]


{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth