Tag4Life Taps Into College Students’ Idealism To Support UNICEF

Tag4Life Taps Into College Students’ Idealism To Support UNICEF

A mobile game of 'tag' for college students generates awareness for UNICEF supported projects.

Timothy Ryan, PSFK Labs
  • 9 march 2011

gigantic ny-tag4life-mobile tags-microsoft-unicef


For many college students, life is an endless flow of frenetic energy that comes from a mix of new found freedom, idealism and self awareness.

Let’s tap this energy with a competitive game of tag.

Students find out about the game in their online communities, in shops and online stores, and from their friends. They support Unicef by purchasing a piece of jewelry that features a Microsoft Tag; it might be a necklace, a wristband or a belt buckle.

After purchasing students then register their own tag to start a game of ‘tag4life’ with friends. Each time a friend tags their jewelry, their tag score goes up.

The tagger receives a brief video by a celebrity or another young person. If they upload a video about their own feelings about poverty, health, and food, they get bonus tags. Accumulating tags is a source of glory and pride, but it also generates benefits for Unicef, from publicity to matching donations.

The tags add up, and up. Students can form teams and compete with others on their campus or at other campuses. They can hold tag tournaments. They can get local sponsors to sign on, or participate in an event sponsored by a Unicef corporate partner. The only limit is their imagination and energy.

PSFK’s Future of Mobile Tagging report presents key trends in the mobile tagging space, so as to inspire creative agencies about their future use of technologies that include QR codes, barcodes and Microsoft Tags in branding and communication campaigns. This document brings together both literal and lateral inspiration to provide a framework within which organizations can begin to contemplate the issues facing the U.S. Fund for UNICEF and their fundraising efforts.

To start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Mobile Tagging report. They were tasked with developing concepts making use of Microsoft Tag to address one or more or the needs set forth by the U.S. Fund for UNICEF in a creative brief. The end result of this initial phase of ideation is a set of 10 standout concept programs, including the one described above.

Created by: Gigantic, New York
Team: Bernard Urban, Victoria Else, Alan Keane
Contact: Alan Keane,
More information:

PSFK Presents: The Future of Mobile Tagging


Dubai And The Future Of Humanitarian Design

Design & Architecture
Op-Ed Today

Fitness Advocate: Paving The Future of Workouts With Audio

Ethan Agarwal, CEO of Skyfit, shares how he's democratizing access to boutique fitness classes through an app

Food Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Related Expert

Rafi Haladjian

Consumer Electronics, Healthcare

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Technology october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Gaming & Play october 21, 2016

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important

No search results found.