menu

The New Heinz Ketchup Packet: Design Thinking For The Masses

The New Heinz Ketchup Packet: Design Thinking For The Masses
Advertising

Individual sauce portions are reimagined and their utility increased twofold in Heinz's latest upgrade.

Stephen Fortune
  • 7 march 2011

Heinz’s long awaited Ketchup packet redesign is now available. The new format caters to whatever you’d rather do with your ketchup by incorporating both dip and squeeze functionality. As Core 77 notes:

“the new packet is a great example of a humble product design that millions upon millions of people are going to touch and use every day.”

Heinz

[via Core 77]

+#advertising
+#design
+#retail
+Advertising
+consumer goods
+Design
+heinz
+ketchup
+Retail
Trending

3 Key Trends Driving The Future Of Entertainment Consumption

Augmented & Virtual Reality
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

AI february 17, 2017
Food february 17, 2017
No search results found.