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The New Heinz Ketchup Packet: Design Thinking For The Masses

Individual sauce portions are reimagined and their utility increased twofold in Heinz's latest upgrade.

Stephen Fortune
Stephen Fortune on March 7, 2011.

Heinz’s long awaited Ketchup packet redesign is now available. The new format caters to whatever you’d rather do with your ketchup by incorporating both dip and squeeze functionality. As Core 77 notes:

“the new packet is a great example of a humble product design that millions upon millions of people are going to touch and use every day.”

Heinz

[via Core 77]

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