The Unexpected Consequences Of Facebook’s Ubiquity

The Unexpected Consequences Of Facebook’s Ubiquity

Recent reports illustrate that the differing use of the social network by it's many denizens will always confound expectations.

Stephen Fortune
  • 10 march 2011

The growth of Facebook certainly offers exciting opportunities, but one should always be wary of the unpredictability of any social technology. For instance, speculators have wondered whether the like might replace the link, but a sobering check on such thoughts is provided by a recent survey which showed the reticence of teen demographics to “like” brands.

“Only six-percent of consumers between the ages of 12 and 17 are interested in interacting with companies on Facebook — despite the fact that they represent the most active demographic among social network users”.

The many potential benefits of the like button may flounder if there is no advertising benefit to be had from it’s ubiquity.

Another instance of Facebook use resulting in unexpected consequences can be seen in recent reports indicating that 20% of all divorce cases in the US now cite material from social networking sites, with Facebook leading the field by a considerable margin. It’s not the first time the thorny issue of break ups has seen Facebook mediation but these statistics emphasise the need to be discreet with your status updates and mindful of what photo’s of you circulate online; the latter in particular is providing a rich source of evidence for divorce lawyers.

Switched: “Teens Not Interested in ‘Liking’ Brands on Facebook”

The Daily What: “Troubling Statistic Of The Day”


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Op-Ed Today

Lighting’s Impact On Sleep: More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

Retail Today

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company


Get PSFK's Related Report: Future of Automotive

See All
Travel Today

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city

Fitness & Sport Today

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Related Expert

David Slayden

Experience Designer

Health Today

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Today

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Europe Today

Runners Are Delivering Groceries To Parisians

French supermarket Carrefour partnered with a running group for fast and memorable deliveries

Children Today

DIY Kits Let You Create Your Own Cameras And Speakers

Computer-building startup Kano has entered the IoT space with a new set of original products

Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car

Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Entertainment Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

No search results found.