menu

Unconventional Optical Shop Keeps An Eye On Customers

Unconventional Optical Shop Keeps An Eye On Customers
Retail

Clever merchandising not only creates a strong visual image but also aids customers in making choices.

Dave Pinter, PSFK
  • 10 march 2011

Kirk Originals recently opened a new flagship store in London which merchandises eyewear in a really unique way. London-based design studio Campaign created in the interior design which includes 187 white sculptural heads called ‘winkies’. Each of these is displays a single frame from the collection through which a set of printed eyes look. Anyone who has shopped for glasses knows it is nearly impossible to tell what a frame might look like on your face without trying it on. The ‘winkies’ are a clever way of getting a preview of how glasses frame the eyes without trying every pair on.

Campaign included a number of other optical tricks in the store design. The entry widow contains a series of larger than life lenticular printed eyes that wink and move as shoppers pass by. On the back wall of the store is a black and white projection of the Kirk Originals logo shot through a kaleidoscope. The projection creates a constantly changing optical pattern.

Kirk Originals

+#retail
+campaign
+Design
+Europe
+eyewear
+Retail
+UK
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.