US Open Becomes The First Ever Fully Integrated Foursquare Sporting Event
Sony Ericsson and Foursquare collaborate to make the US Open the first ever fully-integrated Foursquare sporting event.
A slew of rewards will be available to check in fans, including specific Tennis Fan Badges and discounts on tickets.
“The tennis fans lucky enough to become ‘Mayor’ of each court at the event will even have the chance to win the ultimate prize – the opportunity to participate in a pre-match coin toss.”
This is a significant victory for Foursquare given the publicity and new users such an event is likely to attract, meaning that Foursquare will continue to dominate the check-in app market.
The Next Web: “Sony Ericsson Open To Become First Fully Foursquare Integrated Sporting Event”
| TOPICS: | Advertising, Branding & Marketing, Sports & Fitness |
| TAGS: | foursquare, marketing, sony ericsson, Sports, us open |
Recent Articles By Stephen Fortune 
Stephen is a regular contributor to PSFK. He is also an interactive media practitioner engaged in artistic interventions which investigate and illuminate computational culture. His areas of expertise include open data and physical computing.
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