Worlds Biggest Play-Doh Sculpture Created For Chevrolet Orlando Launch
Chevrolet parked a 1.5 ton Play-Doh sculpture in downtown London yesterday, a life-size replica of their Orlando MPV. The hand-sculpted by a team of eight model makers, the project took two weeks to complete. Created to mark the launch of the Orlando MPV in the UK, the choice of using blue Play-Doh came from survey results generated from UK adults who were asked to list their favorite toys of all time. Topping the list was Play-Doh followed by LEGO, which would have made a semi-functional build possible, but might have sucked in most of GM’s engineering staff to the project.
| TOPICS: | Advertising, Branding & Marketing, Arts & Culture, Automotive |
| TAGS: | chevrolet, london, orlando mpv, play doh |
Recent Articles By Dave Pinter 
Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.
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