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Gap Seeks To Freshen Itself As A ‘People’s Brand’

Retail

Its brand somewhat adrift, Gap has appointed, for the first time, a chief global marketing officer. The executive, Seth Farbman, comes directly from Ogilvy & Mather Worldwide. NY Times

Piers Fawkes, PSFK
  • 11 april 2011

Its brand somewhat adrift, Gap has appointed, for the first time, a chief global marketing officer. The executive, Seth Farbman, comes directly from Ogilvy & Mather Worldwide. NY Times

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