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An EZ Way To Get A Lot More People Using EZ Pass [Headlines]

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"EZ Pass is so cool – it’s a city tech person’s dream app.. But for a system that’s so well designed to improve throughput and efficiency, they haven’t thought through their user acquisition tactics very well."

by Piers Fawkes, PSFK
  • 26 april 2011

“EZ Pass is so cool – it’s a city tech person’s dream app.. But for a system that’s so well designed to improve throughput and efficiency, they haven’t thought through their user acquisition tactics very well.” John Geraci

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