Bergdorf Goodman Looks To Facebook For The Design Of New Fendi Bag

Bergdorf Goodman and luxury brand Fendi have teamed up to launch a promotional Facebook contest named “Fendi Frenzy: The Color Challenge” with the prize being Fendi’s new color-blocked 2Bag (retailing at approximately $2,150). Until Sunday April 24, fans can click on the Fendi Frenzy tab on the Bergdorf Goodman Facebook page and select from a palette of colors to customize the bag’s upper and lower sections, handle, and ID tag. Submit as many designs as you’d like to for consideration. The five fan-selected color combinations with the most votes will be reviewed by Fendi’s design team to determine a winner. In addition, Fendi will produce a limited-edition collection of the winning bag, which will be available exclusively at Bergdorf Goodman and bergdorfgoodman.com in the fall.

This Fendi Frenzy is likely to increase views and “Likes” of Bergdorf’s Facebook fan page, since both Fendi and The Bag Snob are cross-promoting the contest on their respective Pages. Ads have appeared everywhere from bergdorfgoodman.com, The New York Times to targeted Facebook ads and  QR codes on the department store’s windows. And the traffic won’t end when the submissions are closed — participants have to return back to the Bergdorf Goodman page to vote on designs, and as designs are submitted so is personal information, along with the option to opt-in to emails from Bergdorf – all in all, a smart crowdsourcing effort to keep fans continually engaged with the luxury department store.

Bergdorf Goodman Facebook page

[via Mashable]