menu

Disney Marketing Tie-In Brings Commodore 64 Out Of Retirement

Disney Marketing Tie-In Brings Commodore 64 Out Of Retirement
Advertising

In an excellent instance of brand synergy, the Commodore 64 and Amiga designs are being relaunched to ride the wave of nerd nostalgia that Tron Legacy stirred up.

Stephen Fortune
  • 7 april 2011

In an excellent instance of brand synergy, the Commodore 64 and Amiga designs are being relaunched to ride the wave of nerd nostalgia that Tron Legacy stirred up. To coincide with the DVD release of the Disney blockbuster, Commodore will launch contemporary spec computers parcelled up in the iconic casing of the 80’s.

The new Commodore 64, has been souped-up for the modern age. It comes with 1.8 gigahertz dual processors, an optional Blu-ray player and built-in ethernet and HDMI ports. The new Commodore 64 is “a modern functional PC,” and that although the guts of the device have greatly improved, the exterior is “as close to the original in design as humanly possible.”

Commodore on Facebook

Brand Channel: “Disney Helps Reboot Commodore and Amiga Brands”

+#advertising
+#technology
+Advertising
+Baby Boomers
+children
+Design
+disney
+Electronics & Gadgets
+Entertainment
+Facebook
+geek
+technology
+tron
+tron legacy
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Automotive Yesterday
Advertising february 23, 2017
No search results found.