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Disney Marketing Tie-In Brings Commodore 64 Out Of Retirement

Disney Marketing Tie-In Brings Commodore 64 Out Of Retirement

In an excellent instance of brand synergy, the Commodore 64 and Amiga designs are being relaunched to ride the wave of nerd nostalgia that Tron Legacy stirred up.

Stephen Fortune

In an excellent instance of brand synergy, the Commodore 64 and Amiga designs are being relaunched to ride the wave of nerd nostalgia that Tron Legacy stirred up. To coincide with the DVD release of the Disney blockbuster, Commodore will launch contemporary spec computers parcelled up in the iconic casing of the 80’s.

The new Commodore 64, has been souped-up for the modern age. It comes with 1.8 gigahertz dual processors, an optional Blu-ray player and built-in ethernet and HDMI ports. The new Commodore 64 is “a modern functional PC,” and that although the guts of the device have greatly improved, the exterior is “as close to the original in design as humanly possible.”

Commodore on Facebook

Brand Channel: “Disney Helps Reboot Commodore and Amiga Brands”

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