Dunkin’ Donuts Focuses On The Local Experience
The company's new website enables customers to access information specific to their local store and streams content from its social network feeds.
- 12 april 2011
Dunkin’ Donuts has a new website design that places more emphasis on local stores rather than the national brand and embraces social media to increase its fan base and spread the message about new promotions.
The site now has a restaurant locator, and users can search by city or zip code to find their nearest Dunkin’ Donuts. This brings up a list with store-specific information such as the address, opening hours, phone number, menu, etc. There are also options for getting directions to the store, sharing the information to social networking sites or your mobile, and viewing the location on a map.
The homepage now streams content from the new Dunkin’ Donuts blog, its Twitter account, Facebook page and YouTube channel. The brand has announced a new loyalty program, DD Perks Rewards, which gives guests the opportunity to earn coupons based on how much they spend at Dunkin’ Donuts each month. There are also a series of web videos, which tie-in to their ‘DDSMART’ menu items and feature their Executive Chef explaining the healthier options available and answering questions from Facebook fans.