menu

Ed Cotton: How ESPN Can Beat The Crowd

Ed Cotton: How ESPN Can Beat The Crowd
Advertising

Perhaps the way for ESPN to protect its position is to launch a massive drive for citizen sports journalists across the totality of the sporting landscape both amateur and professional.

Ed Cotton, BSSP
  • 11 april 2011

Mark Cuban has a good post about ESPN’s struggles to take control of breaking sports news.

He suggests that despite massive efforts from journalists at ESPN who are using Twitter, they aren’t really winning the battle and the threat is putting advertising dollars at risk.

“Today, sports news finds millions and millions of sports fans first via twitter. Unfortunately for ESPN.com, they don’t control any ad space on your tweet stream. ESPN no longer makes a penny from the first sports news you receive. That’s not good for them.”

ESPN has such a dominant position, it’s built a place for itself in the world by being the all seeing always on oracle of all things sports and now Twitter and social media in general is a huge threat.

Its monopoly position in this space means that’s it’s not been really challenged by many direct competitors, whereas in the general news market, there’s lots of competition for eyeballs and breaking news is a battle between players. This has forced organizations, like CNN and CBS, to embrace the crowd in their news gathering efforts.

Perhaps the way for ESPN to protect its position is to launch a massive drive for citizen sports journalists across the totality of the sporting landscape both amateur and professional.

(Continue reading here.)

Ed Cotton is the Director of Strategy at BSSP, and is curious about all things relating to brands, marketing and culture. Read more at influx insights.

influx insights banner

Advertising
Trending

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Work
Augmented / Virtual Reality Today

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

Advertising Today

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Culture Today

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

PURPLELIST EXPERTS

Mick Ebeling

Development, Health, Community

Syndicated Yesterday

What Could The Highway Of The Future Look Like?

As technology for automated vehicles improves, there’s a sharper focus on building a ‘smarter’ infrastructure where they can thrive

Design Yesterday

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

Home Yesterday

Dyson’s Wi-Fi Connected Fan Purifies, Cools & Heats The Air

The new luxury home appliance aims to be an all-in-one device for the connected home

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Yesterday

Brewing Company Turns Car Emissions Into Ink

Tiger Beer has created a sustainable process to transform air pollution into supplies for street art

Design Yesterday

Space-Saving Sofa Has Extra Furniture Hidden Inside

Living in an apartment with limited space? This three-in-one bed transforms based on your needs

Culture Yesterday

Browser Extension Blocks Any Pages That Make You Unhappy

The software can detect your facial movements and prevent content that brings up negative emotions

Automotive Yesterday

Reserve Your Parking Spot Before You Even Get Behind The Wheel

A new Ford app allows drivers to select and arrange for a space in a garage to be available at the end of their journey, so they can travel worry-free

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Work Yesterday

PSFK’s Workplace Vision: The Desk Is Becoming An Ecosystem Of Satellite Workstations

Our Future of Work vision is an app that frees employees from the tyranny of a static desk

Food Yesterday

A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Asia Yesterday

Whimsical Dental Clinic Design Aims To Calm Patient Fears

Cheerful colors and a nod to the comforts of home are design elements tactfully aimed to help people relax

No search results found.