menu

Frito-Lay Sets Facebook Guinness World Record

Frito-Lay Sets Facebook Guinness World Record
Advertising

The brand set the Guinness World Record for "Most Fans on Facebook in 24 Hours," with 1,571,161 new "likes" on April 11, 2011.

John Ryan
  • 29 april 2011


Frito-Lay set the Guinness World Record for “Most Fans on Facebook in 24 Hours,” with 1,571,161 new “likes” on April 11, 2011. The record breaking was helped in no small part by a coordinated, multi-platform campaign launched that day including sponsored integration in Zynga’s Farmville game. Zynga’s Texas Hold’em Poker holds the Guinness World Record for most total Facebook fans at 34,757,671, reached on January 31, 2011. As a thank you, Frito-Lay are giving away 24,000 bags of chips to their registering Facebook fans, on a first-come first-serve basis starting April 29, 2011 at 2 p.m. CDT. No comment yet from previous “Most Fans on Facebook in 24 Hours” record-holder Lil’ Wayne, who racked up 588,243 “likes” on February 15, 2011.

Frito-Lay on Facebook

[via: Pepsi-Co]

 

 

+#advertising
+#technology
+Advertising
+consumer goods
+Facebook
+farmville
+frito-lay
+lil wayne
+pepsi
+technology
+USA
+Zynga
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.