menu

How to Facilitate Long-Term Behavior Change

How to Facilitate Long-Term Behavior Change
culture

In short? Start small, remember that ability trumps motivation, enlist the motivated - and try to out-game Facebook.

Paloma M. Vazquez
  • 25 april 2011

A recent post by Stephanie Aaron at SVA’s Interaction Design blog provided us with a few insights into behavioral change, following her attendance at the Healthcare Experience Design Conference. While in Stephanie’s case, these insights are specifically directed at motivating behavior changes that could lead to a healthier society (and lower healthcare spending), we feel these can also be applied to any behavior – from personal objectives to those that could scale towards broader impact. We’ve gathered some of her key observations from the conference below:

  • BJ Fogg – Director of the Standford Persuasive Technology Lab – shared his behavior grid, which identifies 15 different ways of changing behavior (we’ve previously shared this). At the conference, Fogg focused on steps towards forming a new habit: 1) making a tiny change (citing flossing a single tooth as an example), 2) finding a fixed point in your day to do it, 3) training the cycle (rinse & repeat), and 4) rewarding the behavior change (yay, me!)
  • The overarching point? Ability trumps motivation – putting a stake in the ground with a single, simple activity gives you an actionable start – vs. that demotivating feeling that you have no idea where to start in working towards an objective.
  • Also, when projects require the involvement and action of others, start with those that are motivated. Let their success attract others into wanting to experience the same.
  • Lastly, if you want to use game mechanics to engage people, sometimes it’s wise to keep your benchmark simple; ‘You need to be better than Facebook – for at least 5 minutes’.

BJ Fogg

SVA Interaction Design Blob: “Make a Tiny Change, Then Yell Victory!”

 

culture
Trending

Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Culture
Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world

Trending

Get PSFK's Related Report: Future of Automotive

See All
Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

No search results found.