Hyatt Hotels One Of Many Brands Benefiting From Spurlock Film

Hyatt Hotels One Of Many Brands Benefiting From Spurlock Film

Hyatt paid to appear in 'The Greatest Movie Ever Sold' and are now promoting the film in their hotels.

Emma Hutchings
  • 21 april 2011

Morgan Spurlock’s new documentary POM Wonderful Presents: The Greatest Movie Ever Sold (the pomegranate juice drink bought the naming rights for the film) shines a spotlight on the business of product placement. Hyatt Hotels is one of the many brands and companies featured in the movie and they invested $700,000 on transparent advertising and even a 30-second commercial within the film. Because not only is product placement the subject matter of The Greatest Movie Ever Sold, it is also the source of its entire funding.

As such, brands from POM juice to Ted Baker, Mini to have honest and obvious advertisements in the film. Spurlock wears a jacket covered in brand names and conducts his interviews in the guest rooms at the Hyatt. John Wallis, the global head of marketing and brand strategy for Hyatt explained the reason for their involvement:

Old marketing models are being turned upside down. We constantly challenge ourselves to present the Hyatt brand and its values in innovative ways that make consumers take notice.

Now promoting the movie in their hotels, ahead of its release on April 22nd, Spurlock has recorded a Welcome Message for the guest rooms at Hyatt and also appears on the key cards.


POM Wonderful Presents: The Greatest Movie Ever Sold

[via HotelChatter]


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Retail Today

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Travel Today

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city


Get PSFK's Related Report: Future of Automotive

See All
Fitness & Sport Today

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Health Today

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Related Expert

DeRay McKesson

Social Media, Social Justice, Community

Luxury Today

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

Europe Today

Runners Are Delivering Groceries To Parisians

French supermarket Carrefour partnered with a running group for fast and memorable deliveries


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Lighting’s Impact On Sleep: More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Children Today

DIY Kits Let You Create Your Own Cameras And Speakers

Computer-building startup Kano has entered the IoT space with a new set of original products

Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car

Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Entertainment Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

No search results found.