menu

Immersive Is The Google AdWords Of Intelligent Digital Signage

Immersive Is The Google AdWords Of Intelligent Digital Signage
Advertising

Immersive Labs is developing futuristic "Minority Report" style ads that respond and change based on factors such as time of day, weather, age and attention span.

Parneet Gosal
  • 21 april 2011

Picture a digital advertisement that is able to recognize your gender and display products that your peer group would wear for that time of day, and that day’s weather. You and your friends are able to pick the items you like and move them to the shopping cart using the ad’s touchscreen interface. While this may sound a lot like Minority Report, companies are in fact working on delivering intelligent, multi-touch, multi-user digital signs in high traffic environments like retail stores, airports and hotels. One such company is Immersive Labs, who unveiled their technology at TechStars NYC ‘s Demo Day.

So how does it really work? Immersive’s  software uses face detection to recognize the viewer’s gender and uses both macro level factors such as time of day and weather, as well as more individual attributes such as age, attention span and size of group to serve up the most relevant ads. This intelligent ad software analyses and learns in mili-seconds to serve a personalized ad experience in real time. The touchscreen interface allows multiple viewers to interact with the ads making it a high conversion touchpoint. The idea first came to Immersive CEO, Jason Sosa, in 2006 while eating at a Shanghai restaurant with an interactive floor projection system that would respond to visitors’ body movements. Jason and co-founders Alessio Signorini and Chris Piekarski took this premise to the next level while participating in TechStars’ coveted NYC program. They also showcased an Immersive-enabled billboard at Sony style store in NYC and are now preparing to pilot it at JFK Airport with Hudson News and Keo.

In answer to concerns about privacy, Sosa clarifies that the company does not record personally identifiable information and is a lot less intrusive than say Google or Facebook.

This is not the first time that companies have attempted to make the real world more like the online world. In an innovative and fun example, a pet food company in Germany launched a SnackCheck – a billboard that spits out pet food if users check-in at the location on Foursquare because after all “the dog commands the owner.” What’s next?

Immersive Labs

Originally published on Seedwalker

Advertising
Trending

Gilt's Pop-Up House Is The Kind Of Store You'll Want To Live In

Retail
Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Related Expert

Max Bolotov

Photography, Virtual Experiences

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Social Media Yesterday

The United Nations Has Launched Its Own Social Media Platform

A new app aims to get younger audiences more involved in sustainable development goals

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

No search results found.