menu

Interactor: An Interactive, Film Crowdsourcing Platform

Interactor: An Interactive, Film Crowdsourcing Platform
Advertising

A new initiative gives audiences an integral role in the production of films.

Dylan Schenker
  • 18 april 2011

Twitch Film and Instinctive Film are teaming up to add another layer to the crowdsourcing trend already provided by Kickstarter and IndieGoGo. The platform will focus exclusively on film and will give audiences an opportunity not only a chance to fund films they like but to actually have more of a voice in which films get made in general. Likening themselves to a request engine, the funding will work in a way that films the audience wants to get to see will get made. Audiences will choose among three films to be produced annually, one of which will already be in production. Unlike other crowdsourcing sites, however, funders who give enough to certain projects will be able to qualify as Executive Producers and be able to participate in the production of the film at certain levels.

Twitch and Instinctive see the model as a way to both cultivate and engage audiences in new ways. Control over which films get made will strictly be up to audiences. With even just a 5 dollar donation audiences will have access to interactive aspects of the website such as video diaries, production updates and even direct communication with filmmakers. Unfettered access to production allows audiences to not only learn from the experience but to feel as if they are integral to a film’s completion.

Film as an experience has always been crowd-based and that notion is slowly entering into how films are made as well. By developing intimate connections with a pre-established audience, a film is more likely to be successful than a film marketed to the masses. Audiences are also more likely to return to films and filmmakers they are familiar with, especially if they feel as if they played an important role in its production.

Twitch Film

Instinctive Film

IndieWire: “Instinctive Film and Twitchfilm.com Collaborate For “Interactor”

Trending

Zagat's Cafe Offers Tiny Replicas Of Classic NYC Dishes

Experiential Marketing
Travel Today

Mercedes Reveals Dazzle-Free LED Headlights

Digital Light offers great precision with a resolution of over two million pixels

Product Launch Today

Nissan Is Testing A Digital Car Sharing Program In Europe

Nissan plans to launch their new service in Paris sometime this year to trial the profile-matching service

Trending

Get PSFK's Related Report: Future of Automotive

See All
Social Media Today

Your Favorite Tweets Are Now Wearable

This temporary tattoo allows fans to wear their most favorite moments from the social platform

Health Today

This Mirror Tracks Your Dark Circles And Fine Lines

HiMirror is a device snaps a photo of your face every day to provide feedback on how to care for your skin

Related Expert

Johanna Bjork

Sponsored, Work & Business, Design

Sustainability Today

Biodegradable Furniture Made From Pine Needles Could Be The Next Phase Of Sustainable Living

Premiering at Dutch Design Week 2016, the collection fully utilizes an often wasted material

Retail Today

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

Syndicated Today

Madrid's 'Robin Hood' Cafe Charge The Rich To Feed The Poor

The charity restaurant makes money from customers by day to offer homeless people meals at night

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Technology Today

Modular System Lets Musicians Create Their Own MIDI Controllers

Mine is a customizable music-maker that lets people design their most ideal layout

USA Today

Amazon Launches Cashier-Free Store For Ultimate Efficiency

The retailer is looking to make shopping even faster by letting customers instantly pay as they walk out the door

Augmented & Virtual Reality Today

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing

Health Today

A 'USB Stick' That Can Detect HIV Levels

The simple device developed at Imperial College London measures viral load in less than 30 minutes

Customer Retention Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Travel Today

Portable Computer Monitor Opens Up Like An Umbrella For Travelers

This mobile screen and projector means work can go anywhere and still feel like working from home

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature

No search results found.