“Magazine ad pages grew 2.5 percent in the first three months of 2011 compared to the same period last year”

paidContent reports on this surprising statistic:

Magazine ad pages grew 2.5 percent in the first three months of 2011 compared to the same period last year, a time when the ad recovery was gaining momentum, the latest Publishers Information Bureau figures show.

Such a slim percentage is generally not worth celebrating. But given that the severe declines between 2008 and 2009 are still etched in the memories of most publishers—plus the fact that collective newspaper ad sales are still in negative territory—it’s hard to fault the magazine industry for patting itself on the back for having four positive quarters in a row as of Q1.

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