Mobile apps weren’t the only thing the brand launched this week – they also expanded into luggage.
The beloved Moleskine brand didn’t only launch a product corresponding to the digital world this week (we recently covered their new iPhone and iPad apps). It also launched a new line of bags that addresses the dual needs of a connected – and sometimes intentionally disconnected – world. A line of bags with room for both an iPad and Moleskine notebook. In his Wall Street Journal review, writer Michael Hsu describes;
The messenger bag, for example, has an interior dividing panel (documents on one side; laptop on the other, perhaps) to which smaller pouches can be attached—perfect for cellphone chargers and notepads. Its cover flap folds to create a loop for quick access to a newspaper (quaint) or an umbrella.
And keeping with the Moleskine aesthetic, the superfluous has been eliminated, or at least hidden: The plastic buckle used to adjust the length of the shoulder strap is neatly tucked out of view. Not surprisingly, the bags have a lot in common with a blank notebook, that sublime container of possibility, proving yet again that the empty is infinitely more useful than the prescribed.
We love Moleskine’s extension beyond notebooks and into carrier/travel/city bags. The extension makes sense, given:
- how & where people use Moleskines (on the move)
- the very complementary yet tangible form they take alongside their digital counterparts (something you don’t have to power on/off), and
- the role the brand can play in a world where digital connection and convenience are a reality to facilitate activities like writing – but that continues to both appreciate and need to keep part of it tactile (like writing or sketching in a notebook).
[via Book Of Joe]