New Perfume Line Based On Blood Type

Blood Concept is a new perfume line by an independent Italian company providing four unisex fragrances which reference the basic blood types. They’ve aligned their fragrant activity with the evolution of man: Perfume O (‘primeval Africa’), Perfume A (‘stable land’, Perfume B (unpredictable itineraries) and Perfume AB (metropolitan skyline).

All launched at Esxence, the niche perfumery trade show in Milan this April. Perfume blog Fragrantica, managed to gain this quote from founders of the brand, Giovanni Castelli and Antonio Zuddas:

Every fragrance composition is a mix of relevant elements of the era in which every blood type came out. O is the first blood type, the oldest one, so it has to be deep, strong, like first human beings. Then comes A, when people started to eat vegetables and get more sedentary. Then B, when people started to travel and mix habits and foods. The youngest type is AB, born when people started to mix themselves with different blood types (A+B). The fact you are O but you prefer A—it’s what we wanted to create, compatibility and its combinations. Like when we talk about real blood types. As a matter of fact, perfume is about compatibility, always.

Blood Concept

Fragrantica: “BLOOD Concept – perfumes related to blood types!”