Nike’s Recycled Commercial Is Made from 100% Used Ads

Nike’s Recycled Commercial Is Made from 100% Used Ads

Reflecting its Better World Campaign's core belief in sustainable practices, Nike's latest commercial is made from archived footage.

Timothy Ryan, PSFK Labs

Nike has scoured its post production archives to create its its inspirational Better World commercial, made from 100% recycled advertisements. The Nike Better World campaign is a series of products and community-based initiatives, from soccer jerseys made from recycled plastic bottles, to providing support for the annual Homeless World Cup, that reflect its core belief in sports as a vehicle for peace, and also a sustainable world.

The message? Sports inspire hope, instill discipline, reduce disease, raise self-confidence rally nations, deny prejudice, challenge sexism, and have even been known to stop wars. In short, sports help make the world a better place, but the work has just begun.

See the video below.

Nike Better World

[via Ruby Pseudo]