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Nike’s Recycled Commercial Is Made from 100% Used Ads

Nike’s Recycled Commercial Is Made from 100% Used Ads
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Reflecting its Better World Campaign's core belief in sustainable practices, Nike's latest commercial is made from archived footage.

by Timothy Ryan, PSFK Labs
  • 1 april 2011

Nike has scoured its post production archives to create its its inspirational Better World commercial, made from 100% recycled advertisements. The Nike Better World campaign is a series of products and community-based initiatives, from soccer jerseys made from recycled plastic bottles, to providing support for the annual Homeless World Cup, that reflect its core belief in sports as a vehicle for peace, and also a sustainable world.

The message? Sports inspire hope, instill discipline, reduce disease, raise self-confidence rally nations, deny prejudice, challenge sexism, and have even been known to stop wars. In short, sports help make the world a better place, but the work has just begun.

See the video below.

Nike Better World

[via Ruby Pseudo]

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