Pantene Debuts Sugarcane-Based Packaging This Month
Pantene, the haircare brand manufactured by Procter & Gamble will begin shipping its new plant-based shampoo and conditioner bottles to Western Europe this month, with expansion plans to the rest of the world over the next two years. A first for the hair care industry, the sustainable packaging is made from sugarcane and will be featured in Pantene’s Pro-V Nature Fusion line. Sugarcane-derived plastic has significant environmental benefits: it consumes over 70% less fossil fuels and releases over 170% less greenhouse gases per ton than traditional petroleum-based plastic. Anne Johnson, director of GreenBlue’s Sustainable Packaging Coalition adds:
“When a brand like Pantene introduces this type of technology on a major consumer product line, it represents an innovation in the marketplace and sends a strong signal that will in turn encourage further innovations in sustainability for packaging.”
[via inhabitat]
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Kyana Gordon is a regular contributor to PSFK. She is also a writer, strategist, and DJ based in Brooklyn, New York. On Twitter, @DRohsnap is her name.
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