What happens when a coupon book full of ad copy and images aimed at middle-American stay-at-home moms ends up in the mailbox of a Brooklyn feminist vegan cooking collective? Let’s just say the folks at The Post Punk Kitchen Forum had all sorts of fun dreaming up new tag lines for Procter & Gamble’s latest mailer. For example, their proposed copy for the above P&G image:
At the end of the day, I get supper on the table. My husband refuses to use utensils. He says that’s what I’m here for, and makes me hand feed him his supper, one bite at a time. I just feel so proud that I can be useful to him. That’s a woman’s job.
The sad-yet-funny thing is, Post Punk Kitchen’s satire isn’t that far off from advertising reality these days, as Steven Colbert will gladly point out to you. But seriously, P&G shouldn’t be offended; they should hire Post Punk Kitchen instead. We’d rather be laughing than angry.