On April 8, 2011, PSFK held its fifth annual conference celebrating new ideas. The audience spanned creatives across advertising, design, marketing and technology listening to various speakers, each emitting the inspiration curated each day on PSFK.com. A diverse agenda bridged art, technology, design, start-ups, community, responsible creativity, and branding, giving attendees insight into the experiences that drove ideas forward. Below are some highlights from the first part of the day.
Yancey Strickler, Kickstarter
The first panel of the day featured a one-on-one talk with the founder of Kickstarter, Yancey Strickler. Describing his funding platform for creative projects (around the arts), Strickler pointed out how an emotional connection was a key driver for crowdfunding. Those looking for funding create a homemade commercial where the ad comes before the product, thus attracting potential funders to a unique story. What do people get out of pledging? Strickler noted the reasons people pledge, including the glow of being part of social capital, wanting to know where things come from (i.e. feeling tied to the source), and getting something in return, since Kickstarter is not a donation platform.
What’s Next? A Panel On The Future
The second panel of the conference examined what we might expect from digital technology in the near and distant future. The talk began with Ayesha Khanna, Principal of the Hybrid Reality Institute and her examination of people’s relationships to technology from the Stone Age all the way through what she refers to as the ‘Hybrid Age’ (the intersection of technology with humanity). Noting the implications of co-evolution in the Hybrid Age opened up the discussion to the roles of cities.
According to Greg Lindsay, a journalist at Fast Company dead cities are great incubators for innovation. He pointed out that the city will be the next platform —an operating system that will integrate all of these new innovations into an urban infrastructure.
Katherine Moriwaki, Assistant Professor of Media Design at Parsons spoke of the importance of digital literacy by understanding exactly the primary functions of a computer. She used the DIY community as an example of people effectively learning and educating by doing. For instance, if you learn how to wire a switch it creates confidence in investing time in technology, science, and electronics.
Allison Mooney, Head of Trends & Insights at Google stated ”Curation will be prized a lot more over creation in the future”, explaining the value and importance placed on hyper-curation in forthcoming content models.
This is the first in a series of posts highlighting all featured discussions and talks from the 2011 PSFK Conference.
[Img credit: Catalina Photography]