PSFK CONFERENCE NYC Highlights: New York City As Soccer Club, Strategic Design, And Platform

On April 8, 2011, PSFK held its fifth annual conference celebrating new ideas. The audience spanned creatives across advertising, design, marketing and technology listening to various speakers, each emitting the inspiration curated each day on PSFK.com.

This is another installment in the series highlighting the panels and speakers at this year’s PSFK Conference. The early afternoon panels focused on New York City in different forms – from the rebirth of legendary soccer club, to the power of urban industrial design, and the pursuit of a citizen-centric strategy that serves New Yorkers on their own terms.

The New York Cosmos: Doing It Our Way

Introduced with a video detailing the meteoric rise of the New York Cosmos soccer club in the 70s and early 80s, Daniel Cherry III, Chief Marketing Officer and Theresa Tran, Director of Communications shared how the relaunch would show the world how New York City does soccer. Envisioning the New York Cosmos as “the world’s coolest club” the two speakers noted how the brand must reflect New York’s “dream big and make it happen” message. With pearls of wisdom from Pelé, the club is equipping itself to trump its opponents with a genuine approach brimming with personality and executions that reflect the inhabitants of a diverse city, by premiering New York’s Own World Cup. Cherry gave the following advice: “Always do more than you say. Many people market the marketing.”

Industrial Design: ID For The City

Duncan Jackson and Eoin Billings, both Partners at Billings Jackson, a design firm specializing in public spaces. Instead of re-inventing the wheel, they appreciate and embrace the the urban landscape for what it is. Crafting solutions that interpret design vision in city environments is their forté and the duo explained the value in understanding the intricacies of each place, culture, and its residents before beginning a new project. Their approach is exemplified through their architectural work, with city life exuding from each structure rather then being blurred by it.

City As Platform

In her role as Chief Digital Officer for the City of New York, Rachel Sterne is tasked with strengthening the City’s digital media presence and streamlining internal digital communications. In her talk, Sterne demonstrated recent innovations that are shaping the city’s future. Mentioning how city resident participation is crucial with a real-time approach, attendees were shown “The Daily Pothole,” a Tumblr that tracks the D.O.T.’s progress in filling potholes in the five boroughs and its companion app, the roll-out of QR code technology on building permits, the NYC 311 app, as well as fielding service requests via Twitter. 

This is the second in a series of posts highlighting all featured discussions and talks from the 2011 PSFK Conference.

[Img credit: Catalina Photography]

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