PSFK Conference Speaker Interview: Allison Mooney

PSFK Conference Speaker Interview: Allison Mooney

The Head of Trends & Insights, Marketing at Google speaks about the intersection of technology and the real world.

Stephanie Pottinger
  • 5 april 2011

Allison Mooney will be one of the panelists at our upcoming PSFK CONFERENCE NY 2011. Allison is Head of Trends & Insights, Marketing at Google. She works to explore the changing face of media, technology, and consumer behavior, drive new thinking internally, and share Google’s insights with wider audiences. Previously, she was Vice President, Emerging Trends with MobileBehavior, an Omnicom mobile agency that became part of Tribal DDB. In 2010, she co-founded IRL Productions, an events company with a focus on social media and interactive experiences. Allison is a Contributing Writer at PSFK and has written for publications including Advertising Age, Adweek, and Details.

What is the most exciting challenge that you’re addressing right now?

Getting up to speed at Google. It’s a huge company, but things move at the pace of a start-up, so you just have to jump in and start swimming. I immediately want to know everything that’s going on, but it’s almost impossible–there are so many brilliant minds to tap, projects to learn about, data to uncover… I’m slowly getting my feet on the ground though.

Where do you find inspiration outside your industry?

This is something I need to remind myself to do, but I really think you bring so much more to the table when you pick your head up and look around. I do this in a few ways. One, I love going to the movies. The best ones depict a slice of life that I wouldn’t normally see. Second, I get the New York Times delivered every weekend (so analog, I know!). I like taking the time to skim through every section to see what catches my eye; it helps me escape my filters. Plus, there are just so many hours of the day I can look at a screen. Third, whenever I travel, I make sure to tour around the city on foot a bit. There’s no better way to learn about a place. Also, I’m on a Groupon kick lately. It prompts me to try random new things because I can’t resist a good deal.

What emerging trend, idea, or technology are you excited to see develop in digital technology?

The intersection of technology and the “real world”. I worked at a mobile agency before coming to Google, and it was incredibly exciting to see the rapid innovation in the space over the past few years. We used to say things like augmented reality, mobile payments, and the “internet of things” were coming down the road, and now they’re here–much faster than most people expected, I think. The trend is making web-based data much more applicable in our daily lives (i.e. what’s around me? how much does this cost elsewhere?). On the flip side, mobile also facilitates information capture, so a lot more–and richer–data sets are being brought online (where you go, who you meet, what you buy). This fuels a virtuous cycle: turning that data into useful information that helps us be more informed, make better decisions, and have more fun in our daily lives.

Thanks, Allison!

Allison will be speaking at PSFK CONFERENCE NY 2011. Come listen to like minds as they share their ideas to make things better on stage and off.

Find out more about the full lineup of speakers at the PSFK CONFERENCE NY 2011 here.


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Walter De Brouwer

Technology, Data, Consumer Health

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.