The author and president of Brandasset Consulting talks about his current work, in anticipation of the upcoming PSFK Conference 2011.
John Gerzema will be one of the speakers at our upcoming PSFK CONFERENCE NY 2011. John is president of Brandasset Consulting and Young & Rubicam’s Brandasset Valuator, and author of the Wall Street Journal best-seller Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live. In anticipation of the conference, we bring you a few thoughts from John :
What is the most exciting challenge that you’re addressing right now?
I’m trying to figure out the barriers to growth for a very hot and culturally relevant e-tailer. I’m also trying to figure out how to visualize our database in new and exciting ways. Hans Rosling has upped the game.
Where do you find inspiration outside your industry?
I try to meet at least one start-up founder a week. I’m not taking the VC angle, but interested in how they think, what problems they are solving for and how they see their company fitting into the larger picture. Then I’ll try to look for patterns in innovation and what we’re seeing in our customer panel data to uncover trends, unmet needs and opportunities. I extract reading lists of amazing people. I recently extracted Kevin Kelley’s podcast list over lunch. (I had him captured in a booth). I love Instapaper and Long Reads for long content journalism; Pulse, Flipboard and Zite for making newsfeeds interesting and accessible. And I take my eight year old daughter to the MOMA, or on a random weekend trip. We’re trying out NASCAR for the first time later this Spring.
What emerging trend, idea, or technology are you excited to see develop in realm of sustainable design/thought?
I think the ‘Green and Green’ movement is kind of interesting. Take Recyclebank for example. They have an RFID chip on their bins so when you put out your recycling, you get what amounts to frequent flier points which you can use for discounts at Target, lattes at Starbucks etc. I think in the post-crisis world, people don’t want to choose between being good and being rewarded. They want companies and brands to help make both possible.
John will be speaking at PSFK CONFERENCE NY 2011. Come listen to like minds as they share their ideas to make things better on stage and off.