Experts in the field talk about what’s on the horizon for mobile marketing.
During this year’s SXSW Interactive Festival, we hosted PSFK SALON AUSTIN at The Driskill Hotel. We brought together leading thinkers in the field of mobile marketing with experts featured in PSFK’s Future of Mobile Tagging report. We’re posting video coverage of the event here for all those who were unable to attend or would like to revisit the Salon’s lively discussion.
Marketers are using mobile technology to enhance consumer engagement at each stage of the purchase path. Salon participants discussed themes that are emerging around the use of mobile tags and other innovations in mobile marketing. The first panel of this year’s PSFK SALON AUSTIN included panelists Faris Yakob, Chief Innovation Officer, MDC+Partners; Noah Brier, former Head of Planning, The Barbarian Group; Renee Alexander Hamilton, Social Media Director, UNICEF; Aaron Sedlak, Creative Director, Sarkissian Mason; and was moderated by Piers Fawkes, founder of PSFK.
The group’s conversation covers the different aspects of mobile marketing, including campaigns to brand experience and brand utility. They also discuss different approaches to mobile integration amongst non-profits, mobile’s capacity for inviting returns for brands (in the form of user interaction and response), and the potential for mobile devices to choose for their users what mobile experiences best suit their interests.
The panel finished by touching upon how opportunities surrounding mobile gaming and the importance of time-shifting capabilities that services like Instapaper and Readability offer. Be sure to turn up the volume when watching the video below.
To learn more about the state of mobile tagging, download the PSFK’s Future of Mobile Tagging Report.