In anticipation of this week’s event, Scott Walker shares some thoughts on transmedia, and gives a teaser of what the Salon’s discussion might touch upon.
Scott Walker will be the moderator at our upcoming PSFK SALON Los Angeles. Scott’s company, Brain Candy, LLC, explores new models of entertainment that provide participatory opportunities for fans to collaborate with creatives. It has launched “Runes of Gallidon” as a participatory commercial property. Scott views transmedia storytelling as an ideal framework for this kind of value co-creation, and he has explored this connection by co-founding the Transmedia L.A. Meetup and creating Shared Story Worlds, a site that highlights and discusses participatory properties. In anticipation of the salon, we bring you a few thoughts from Scott:
There are different ways to interpret the phrase ‘Transmedia Storytelling.’ What’s your favorite definition?
My introduction to transmedia came through Henry Jenkins’s 2006 book, Convergence Culture, and I tend to gravitate towards his definition: “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.”
In general, I view transmedia as the telling of a story (or a set of stories in a shared world) across multiple platforms and mediums. However, we are still far from agreement over both the term and its definition.
The practice of transmedia predates the term by decades or even centuries. In many ways, we’re still experimenting with it, working our way towards both a vocabulary and a refined set of practices. And it’s important to understand that transmedia isn’t limited to science fiction/fantasy or even entertainment. Transmedia can be applied to documentary filmmaking, education, politics, non-profit, etc. We truly are just beginning to understand its full possibilities and promises.
On the morning of April 28 at Soho House West Hollywood, you’ll be moderating a Q&A on the subject of Transmedia Storytelling. What themes do you think will be explored?
I’d like to discuss each of the areas that the panelists are immersed in. We’ll touch on the intersection of transmedia and fandom and the intersection of transmedia, social good, and systems of content generation, curation and distribution. Additionally we’ll touch on transmedia’s bearing on film-based production, along with its role in online and branded content, especially as these relate to larger properties like TV shows.
For anyone who wants to read up more on the subject, where would you suggest they start?
Julie Stratton curates a site of all things transmedia. Additionally, WorkBook Project’s podcast series interviews many of the leading voices in transmedia, and Transmedia Storyteller is a great source of transmedia resources and news. Of course, the Transmedia Victoria conference videos and presentations and last year’s Transmedia Hollywood Conference videos are great for presenting a wide range of perspectives on transmedia.
And these blogs/sites regularly address transmedia storytelling: