At this year’s AutoRAI, the motor show in Amsterdam, Renault used RFID technology to connect attendees with their social networks. Upon arrival, guests were given free RFID cards that stored their Facebook log-in details. As guests perused the Renault cars, they could swipe their RFID card at a scanning station and “Like” the cars, sharing the car and associated content on their Facebook page in real-time.
Similar in style to the Coca-Cola Village in Israel last year, this is a great example of how brands can connect offline and online worlds in a simple and social way. As RFID technology becomes more ubiquitous, branded events have the opportunity to engage fans more deeply. They also create a bigger buzz as event goers share their experience with their social networks.