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Rising Cotton Prices Cause Hanes To Turn To Flax

The high cost of raw materials leaves clothing manufacturer seeking alternatives.

Emma Hutchings
Emma Hutchings on April 19, 2011.

Clothing manufacturer HanesBrands Incorporated are looking for alternatives to cotton and developing products made from the crop flax. With soaring cotton prices due to rising demand in China and a ban on cotton export from India, Hanes has signed a deal with Naturally Advanced Technologies (NAT) who will provide them with a substitute fiber.

Crailar is produced by removing the stiff binding agent from flax, creating something both durable and comfortable. These Crailar flax fibers also shrink less and require fewer chemicals to dye as they absorb moisture better. NAT, based in Portland, Oregon, and Hanes’ 10-year deal is to ‘commercialize’ this fiber and Hanes has the exclusive rights to develop it for undergarments and active wear – apparel it is perhaps best known for.

NAT’s Why Flax (PDF)

HanesBrands Incorporated

[via The Wall Street Journal]

TOPICS: Fashion, Retail, Science
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Emma Hutchings is a regular contributor to PSFK.com. Emma is a Film Studies graduate and freelance writer based in the UK. Her favourite topics are film, tv & gaming.

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