menu

Rising Cotton Prices Cause Hanes To Turn To Flax

Rising Cotton Prices Cause Hanes To Turn To Flax
Retail

The high cost of raw materials leaves clothing manufacturer seeking alternatives.

Emma Hutchings
  • 19 april 2011

Clothing manufacturer HanesBrands Incorporated are looking for alternatives to cotton and developing products made from the crop flax. With soaring cotton prices due to rising demand in China and a ban on cotton export from India, Hanes has signed a deal with Naturally Advanced Technologies (NAT) who will provide them with a substitute fiber.

Crailar is produced by removing the stiff binding agent from flax, creating something both durable and comfortable. These Crailar flax fibers also shrink less and require fewer chemicals to dye as they absorb moisture better. NAT, based in Portland, Oregon, and Hanes’ 10-year deal is to ‘commercialize’ this fiber and Hanes has the exclusive rights to develop it for undergarments and active wear – apparel it is perhaps best known for.

NAT’s Why Flax (PDF)

HanesBrands Incorporated

[via The Wall Street Journal]

Retail
Trending

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

Design
Mobile Today

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Fashion Today

Beautifully Designed Watch Combines Hour And Minute Hand

Simpl said the collection was inspired by the design of ancient sundials

Trending

Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Syndicated Today

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Advertising Today

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

Culture Today

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Today

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

No search results found.