Sara Lee’s Social Couponing Campaign

SocialTwist‘s social marketing solution helped brand Sara Lee advertise its Jimmy Dean D-Light sandwiches with a month-long social couponing campaign. People were offered a $1 coupon for any package of Jimmy Dean D-Light 4 count sandwiches, or if they shared the offer with 3 or more friends, a $2.50 coupon. SocialTwist’s Tell-a-Friend platform helped customer referrals via email and social networking sites like Facebook and Twitter. The campaign also included ads on Walmart.com and AllYou.com.

The campaign saw over 65,000 visitors in 30 days, mainly click-throughs from friend referrals via SocialTwist. Michael McDowell, the manager of Shopper Marketing at Sara Lee, said:

With the help of SocialTwist, Sara Lee was able to reach 50 percent of our total campaign goal within the first seven days of the promotion – an incredible feat and unprecedented success.

The marketing team at Sara Lee concluded that social couponing is a highly effective marketing technique, incentives are a great motivator for referrals, and that a saving of $2.50 was a very attractive offer for the target audience.

Sara Lee SocialTwist Case Study (PDF)

SocialTwist

[via Adrants]