Companies such as Maker Studios create and distribute web content produced on movie-like sets.
Online videos for sites such as YouTube have become a serious business. Far from the typical webcam-filmed basic monologues, these use green screens, state-of-the-art cameras and lighting, actors and a film crew. Production houses like Maker Studios is one group that creates and distributes these tightly produced videos on their own networks. Producing quality content for an online audience, the Maker Network is made up of over 125 YouTube channels (including 16 of the Top 100), with 21 million subscribers and 300 million monthly views.
This is all part of Google’s new strategy for YouTube, nurturing these studios in the hopes of creating better content that can compete with the big video-streaming services like Netflix and Hulu. YouTube has invested in a number of startup production companies to help video creators build regularly viewed channels on their site.
Google is hoping that these videos, mainly comedy sketches and tutorials at the moment, will evolve into longer episodes and drama series, attracting an even larger audience, perhaps with help from the new Google TV.