menu

Street Ad Visible Only When It Rains

Street Ad Visible Only When It Rains
Advertising

Fresh Green Ads develops eco-friendly advertising solutions that use natural elements to convey a branded message.

Kyana Gordon
  • 25 april 2011

Traditional methods of advertising often utilize large quantities of paper, water and ink, negatively affecting the earth. Fresh Green Ads emphasizes eco-friendly brand communication by using only natural elements which have a minimal impact on the environment. Their portfolio features “RainCampaign,” as well as crop, sand, ice, water drop, and clean advertising. Conceived by the Amsterdam-based agency, MISTERWILSON, this sustainable method of displaying ad campaigns was used for the Sea Life Scheveningen, in the Netherlands. With most visitors spending the day at Sea Life on rainy days, the agency developed RainCampaign featuring a sidewalk octopus ad that only appears when wet with its tentacles cradling the words: “SEA LIFE laat je niet meer los” (SEA LIFE never lets you go). When the street dries, the octopus disappears. These clever, environmentally-friendly messages last up to eight weeks.

Fresh Green Ads

[via Neatorama]

+#advertising
+#design
+Advertising
+cities
+Design
+Entertainment
+Environmental / Green
+Europe
+Sustainability
Trending

PSFK Launches The Beauty Debrief

Advertising
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Home Yesterday
Retail Yesterday
No search results found.