Twitter To Mimic Facebook’s Brand Pages?
Twitter is considering offering brands pages on its site through which to advertise to their current followers and encourage more Twitter users to follow them.
These would work in a similar way to Facebook’s dedicated brand pages, providing more space to deliver content, which at the moment is restricted to a short profile paragraph and 140 character tweets.
Twitter chief executive Dick Costolo and president of revenue Adam Bain are looking for new ways to monetize the social media site. There are currently limited sources of revenue beyond the Promoted Accounts that let brands pay to appear in users’ ‘Who to follow’ lists and sponsored hashtags that appear top in Trends.
[via TNW]
| TOPICS: | Advertising, Branding & Marketing, Web & Technology |
| TAGS: | brand marketing, brands, Facebook, monetizing social media, Twitter |
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Emma Hutchings is a daily contributor to PSFK. Emma is a Film Studies graduate, freelance writer, movie reviewer and blogger from the UK. Her favorite topics are gadgets, design, gaming, tv & film.
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