Twitter To Mimic Facebook’s Brand Pages?
It is rumoured that Twitter is going to start offering brands dedicated space for advertising, similar to Facebook pages.
Twitter is considering offering brands pages on its site through which to advertise to their current followers and encourage more Twitter users to follow them.
These would work in a similar way to Facebook’s dedicated brand pages, providing more space to deliver content, which at the moment is restricted to a short profile paragraph and 140 character tweets.
Twitter chief executive Dick Costolo and president of revenue Adam Bain are looking for new ways to monetize the social media site. There are currently limited sources of revenue beyond the Promoted Accounts that let brands pay to appear in users’ ‘Who to follow’ lists and sponsored hashtags that appear top in Trends.