Wallpaper Advertising Sets WeTransfer Apart From Other File Sharing Services

Wallpaper Advertising Sets WeTransfer Apart From Other File Sharing Services

Wetransfer integrates exclusive designs by young artists or lifestyle brands in the form of interactive wallpaper where users can easily transfer files in an aesthetic environment.

Kat Popiel
  • 5 april 2011

Wetransfer makes Yousendit and Sendspace look like wallflowers at the dance – integrating exclusive designs by young artists or lifestyle brands in the form of wallpaper, users can transfer files in an aesthetic environment that alerts them to new products or businesses. With 2.5 million users per month and up to 2 gigabytes of data transferred, WeTransfer soft launched in December 2009 and has since served 11 million people. Winner of ‘Best Web App’ at the 2011 Dutch Start Up Awards and Official honoree of Webby Awards for ‘Best Functional Design’, WeTransfer is quickly growing into an innovative service for the creative community.

PSFK talks to CMO and Founder, Nalden, via Skype in Amsterdam:

What started as business model on Nalden’s person blog in 2008 scaled into a business shifting from premium brands for a niche audience to specialty lifestyle brands for a mass audience. During the re-launch process of the blog, Nalden, along with Momkai, curated a blog interface opposite to traditional banner advertising, as Nalden explains:

“because they screw up the design of your website. I wanted to make the ad part of the design so by using the wallpaper/background space within my blog in a creative way – the better the creative visual, the more it’s downloaded.  That’s how I began making money on my blog, still niche though but I got brands like Vodafone, Nike, etc’.”

Nalden integrated a similar business model with an idea about a service that made sending big files easy.

Adopting a unique model of simplicity comparable to that of Dropbox, Yousendit or Sendspace are obvious competitors but for Nalden;

“The big win of Wetransfer is the simplicity that allows everyone to use it, even your parents.  But the more digital natives the more the demand for services like Dropbox so at one point you have to compete with them in the long run.  The big advantage of us is that we have had a working business model from the start.”

The average CTR is 3% up to 5% for the first three ads.  WeTransfer also allows brands and businesses to create ‘channels’ – branded spaces with a businesses’ own background and subdomain for a yearly subscription.

“People are becoming banner blind’, says Nalden; ‘It’s funny to see that people actually sit behind the computer while up/downloading and watch the ads.  We’re trying to add relevance, much like what Facebook is doing based on your data, we try to do based on style and interest.”

Nalden started a new project called Kuvva, adopting the proof of concept, providing ‘Wallpaper Advertising’ for everyone.  Other than improving the architecture of the service, Nalden aims to have Wetransfer included on Amazon Web Services, also working on a new version of WeTransfer, a move that is sure to herald more VC’s for investment.




Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.