menu

Wanderlust Takes Locative Media Beyond The Check-In

Wanderlust Takes Locative Media Beyond The Check-In
Advertising

Application uses location-based media to create transmedia storytelling.

Lisa Baldini
  • 20 april 2011

Badges, check-ins and deals have become common place value propositions for users of location-based applications. Proving that this medium is evolving, Wanderlust takes the art of the aimless walk to new heights, with location-based storytelling. Pop-Up City reports:

As the location itself plays an important role in the story, this application intensifies the experience of the story. The story itself will tell you were to go next to enjoy the next episode of the story. According to UrbanTick, Wanderlust is like location type hopping following a storyboard. The makers of Wanderlust have invited a couple of known writers such as Naomi Alderman and Tom Chatfield to come up with the first stories. Others can also hand in their stories and share these on the Wanderlust platform to enrich it with a small touch of location.

Wanderlust recently released a SXSW-themed story, which may show how brands can extend the life of some of their events and guerrilla marketing.

Wanderlust

[via Pop-Up City]

+#advertising
+#technology
+Advertising
+Application
+apps
+badges
+check in
+cities
+Culture
+Electronics & Gadgets
+Facebook Places
+locative media
+Media & Publishing
+South by Southwest
+sxsw
+technology
+transmedia storytelling
+Work & Business
Trending

Ford Mustang Buyers Crave Looks More Than Anything Else

Advertising
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Fashion Yesterday
Entertainment Yesterday
No search results found.