Amazon’s tabula rasa offers food for thought on outsourced customization.
“The different covers of the books I used to read, with their different typefaces, designs, and colors, added to the richness of my life and connected me to others. I want to show off what I am reading; it is one of the ways I express myself.”
West is dissatisfied with how generic the Kindle reading experience is. He considers it lacking a capacity for personalization, which he considers a key stage in the design process:
“Personalization is going to become increasingly important as more of our world goes digital because customizing in the digital space is so much easier and cheaper. Personalization in this way increases the value of a product not only because it makes it more unique, but also because most of us like things that we have helped to design”
Do you agree? Can customization provide the best way to engage customers or is the Apple approach so famously espoused by Jonathan Ive the way to approach consumer design?