Why Nike’s Motivational Ad Still Resonates Today

Why Nike’s Motivational Ad Still Resonates Today

The "No Excuses" Nike spot starring then University of Wisconsin-Whitewater wheelchair basketball player, Matt Scott offers classic inspiration.

Kyana Gordon
  • 7 april 2011

In 2007, Errol Morris shot the “No Excuses” Nike spot starring then University of Wisconsin-Whitewater wheelchair basketball player, Matt Scott. Airing on New Year’s Eve of that year, viewers see Scott rattling off a list of common excuses people use for not actively engaging in sports. Why does this motivational ad still resonate today?

Not until the end does Scott share his own personal excuse, sending a strong, universal message: “If this man can do it, why can’t you?” The powerful ad instantly takes Nike’s three word slogan to heart and makes for a motivational kick in the butt everyone can use daily, regardless of the fact it was produced over three years ago. Its intentions: ‘Change does not always occur instantly but taking action is a good first step, ‘ and as one commenter on YouTube suggests:

“I know people are gonna go ‘whoa… my excuses are pathetic’ and most of them will post a comment like “i’m going to change my life because of this” but they won’t. Inspiration may start on the outside, but it has to come from inside eventually, that’s where the change happens. So to you people I hope you take what you say to heart and actually change, instead of just saying it.”

Matt Scott


Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances


Get PSFK's Related Report: Future of Automotive

See All
Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Related Expert

Deirdre Stone

Creative Technologist

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

Work Yesterday

Editorial Roundtable: The People-First Workplace Should Borrow From Tradition

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX underline the old-fashioned ideas that deserve a place in the Future of Work

Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

Fashion Yesterday

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Yesterday

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world


Future Of Work
Cultivating The Next Generation Of Leaders

Europe Yesterday

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Yesterday

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Travel Yesterday

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

No search results found.