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About Ben Lerer, Thrillist Co-Founder [Headlines]

About Ben Lerer, Thrillist Co-Founder [Headlines]
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Thrillist is a classic example of Marketing as Service, with Lerer's newsletter being the service and in this case part of the product that meets a distinct information need.

by Piers Fawkes, PSFK
  • 25 may 2011

Drew Neisser says that Thrillist is a classic example of Marketing as Service, with Lerer’s newsletter being the service and in this case part of the product that meets a distinct information need. Thrillist has also had a profound impact on the businesses they’ve recommended, gaining the kind of “make a hit” influence that newspaper critics used to enjoy. Drew Blog

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