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Amazon’s 99¢ Lady Gaga Album Deal Backfires

Amazon’s 99¢ Lady Gaga Album Deal Backfires
technology

Fans were offered the singer's new album for just $0.99 on Monday but were frustrated by slow downloads and poor customer service.

Emma Hutchings
  • 25 may 2011

On Monday, fans of Lady Gaga were given the opportunity to buy her new album Born This Way for just $0.99 from Amazon. However, this deal turned out to be too good to be true, as users suffered from slow downloads, incomplete products, and poor customer service. Amazon issued this statement at the time:

Amazon is experiencing high volume and downloads are delayed. If customers order today, they will get the full Lady Gaga, Born This Way album for $0.99. Thanks for your patience.

But the damage had been done, with users posting one-star reviews about the service rather than the quality of the music. Many stated they would always buy from iTunes instead in the future, and this will damage the prospects of Amazon’s new Cloud Player. An example customer review read:

The download process stalls from the very first track, which in this case is the digital booklet, and it does not budge. I have tried at least 10 times to download even ONE SONG and nothing happens, I keep getting the same error message: Download Failed, please try again later or contact customer service. I did just that, and nada, nothing, zilch. I guess I will count my losses, go to iTunes to download the album and pay more for it, and vow never to purchase anything else from Amazon.com.

Apple’s iTunes dominates Amazon in terms of digital downloads and they ultimately had the last laugh, with their $15.99 22-track digital booklet version of Lady Gaga’s album and their 14-track $11.99 version taking the top two spots on the US iTunes chart.

[via Mashable]

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