Amazon’s 99¢ Lady Gaga Album Deal Backfires

Amazon’s 99¢ Lady Gaga Album Deal Backfires

Fans were offered the singer's new album for just $0.99 on Monday but were frustrated by slow downloads and poor customer service.

Emma Hutchings
  • 25 may 2011

On Monday, fans of Lady Gaga were given the opportunity to buy her new album Born This Way for just $0.99 from Amazon. However, this deal turned out to be too good to be true, as users suffered from slow downloads, incomplete products, and poor customer service. Amazon issued this statement at the time:

Amazon is experiencing high volume and downloads are delayed. If customers order today, they will get the full Lady Gaga, Born This Way album for $0.99. Thanks for your patience.

But the damage had been done, with users posting one-star reviews about the service rather than the quality of the music. Many stated they would always buy from iTunes instead in the future, and this will damage the prospects of Amazon’s new Cloud Player. An example customer review read:

The download process stalls from the very first track, which in this case is the digital booklet, and it does not budge. I have tried at least 10 times to download even ONE SONG and nothing happens, I keep getting the same error message: Download Failed, please try again later or contact customer service. I did just that, and nada, nothing, zilch. I guess I will count my losses, go to iTunes to download the album and pay more for it, and vow never to purchase anything else from

Apple’s iTunes dominates Amazon in terms of digital downloads and they ultimately had the last laugh, with their $15.99 22-track digital booklet version of Lady Gaga’s album and their 14-track $11.99 version taking the top two spots on the US iTunes chart.

[via Mashable]


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Benedetta Piantella

Sustainable Solutions

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.