Audi’s Urban Future Initiative: Project New York [Video]
The car maker asks what a sustainable model of mobility would look like in Manhattan for 2030.
- 10 may 2011
The Audi Urban Future Initiative is long-term project that examines how mobility, urban living and the role of transportation will change for individuals in the future following trends suggesting urbanization on a grand scale. Following architect Jurgen Meyer’s award winning concept for Venice in 2010, Audi asked five architecture firms to envision concepts for Manhattan in 2030 on a 50-foot architectural model unveiled this past week at the New Museum’s Festival of Ideas for a New City.
Project New York was on display in Nolita’s Openhouse Gallery from May 7-9th and curated by Architizer. A description provided by Audi:
The exhibition will take the form of a massive scale model of Manhattan which will present the five future scenarios. Over the course of the exhibition, the firms will work both individually and collectively to develop new ideas and future visions that may result from the interaction of their concepts and models. The gallery space will be constantly documented and the collaborations continuously incorporated into the exhibition as it is produced. Visitors to the gallery will be digitally inserted into the architects’ renderings of the future. These images will be posted online and disseminated using social media as part of the digital presence of the exhibition.