Inspired and sponsored by Jeremy Leggett‘s Solar Century venture, rare-breed farmer Stephan Frankel conceived WREN, a social enterprise with the goal of returning to the community capital generated by local solar power cells. Frankel’s ambition to turn his home town of Wadebridge (6,351 pop.) into Britain’s first completely solar city is encouraged by the government’s Feed-In Tariff for renewable energy. Under the Tariff, solar-cell-equipped homeowners are subsidized and paid for the excess generated energy fed back into the grid. Leggett’s Solar Century manufactures solar panels designed to blend in with a house’s original roof slats and boasts a 9% return on investment, with partners typically finding their power bills completely eliminated. With the UK legally bound to reducing emissions 50% by 2025, Frankel and Leggett’s solar ambitions are simply right in line with government mandate.